Animating a pain chart
Taking a simple graph and making it unforgettable.
This is a simple graph. A simple 1-10 “How bad is your pain” graph. We took this simple graph and turned each number a color and animated the columns to show a critical patter that was important to the case.
The task was:
Call out the neck pain on the chart.
Make this graph stand out in a special way.
Animate it to focus attention.
There is nothing unique about this graph except the numerical information contained within it. That numerical information tells the story of a person who sought physical therapy. It says that no matter how long he went to PT, his pain didn’t improve in that area.
The challenge here was how to transform this numerical information it into something that made it a clear pattern for everyone to instantly see. To understand that this pattern meant something critical to the case.
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Attorney at Righthand Law Firm
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Principal Cartwright Law Firm
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Owner, Dolan Law Firm